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There are typically two lines of thought when it comes to selling your product to the masses. The first is to make it more affordable than your competitors while offering similar services. The second is to make it a better product than you competitors. It’s obvious which way of thinking Sony was going for in [...]

Sony, who has lately been bringing up the rear in the great eReader race, is rumored to be working on a refresh of their Sony Reader lineup. According to a source, Sony Insider is saying that the PRS-350 and PRS-650 models will be coming to the market soon. These models will replace their -50 counterparts [...]

As many people predicted due to the Kindle 2 selling out of stock yesterday, Amazon has released information on the next version of the Kindle eReader. In addition to the new version of the Kindle being 15% lighter, 21% smaller, page turns 20% faster and featuring the same 6-inch screen but with 50% better contrast [...]

Like Godzilla, eBook format XMDF is huge in Japan. The format has been around since 2001 and has gained popularity for displaying novels and manga. Now Sharp has announced that the next-generation of XMDF (standing for “ever-eXtending Mobile Document Format”), which they are cleverly calling “next-generation XMDF,” will be launched within the year.
Next-generation XMDF (or [...]

Don’t expect the Asian eReader market to take a breather despite the recent American market price shakeup (which is far from over). Although most of these eReaders have been in planning for months (or, as is the habit from some Shenzhen companies, weeks), there won’t be much, if any, ebb in the tide in the [...]

Barnes & Noble struck first with a brilliantly thrown sucker punch followed up by a groin shot to hit Amazon where it hurt — right in the bottom line. Less than three weeks ago the eReader market was a familiar place with established price points. We were eeking down to the $99 eReader with the [...]

Originally announced on April 9th, Viewsonic’s two new eReaders (the VEB620 and VEB625) have the European market in mind. While the WiFi and touchscreen version, the VEB625, isn’t set to launch until July, the Register was able to put the lesser model, the VEB620, through its paces.
The Viewsonic VEB620 eReader’s specs include a 6-inch 800 [...]

Only twelve hours after Barnes & Noble announced that their Nook eReader would drop to the sub-$200 category Amazon has now started selling the Kindle for $189 — $10 less than their major competitor. This represents a major blitzkrieg in the eReader field, as this time yesterday (and don’t think that delaying these cuts until [...]

It looks like Engadget has broken the new price and sell date on the previously mentioned WiFi-only Nook (or Nook Lite as we referred to it before). Showing a screenshot from the Barnes & Noble internal system sent to them from an anonymous tipster, it appears the Nook WiFi will sell for $149 and be [...]

Bad news from the eReader sector today as iRex Technologies has filed for suspension of payments. MobileRead users first dug up the story after it being posted on a Dutch website. Evidently the iRex coffers have run dry because their iRex DR800SG eReader missed a 2009 holiday release due to a FCC approval holdup. Hans [...]