Spring Design Alex eReader goes on pre-order today for $399
After a long development and sorted drama with Barnes & Noble, Spring Design is ready to release their much anticipated dual-screened eReader in mid-April. Later today they will open the Alex to pre-orders for $399.
The Spring Design Alex seems to have experienced a $40 price bump since we last reported on it which places it squarely in competition with the Sony Daily Edition Reader and iRex DR800SG. It has had some glowing hands-on impressions and offers something the other two eReaders don’t — and Android platform and color touchscreen. Still, with the Nook stealing most of Alex’s thunder already, will consumers buy the much more expensive Alex over the better distributed Nook? The Alex certainly looks to be the faster, better and more capable of the two (minus the 3G) and will even have retail locations later in the year with Borders and Books-A-Million.
Then there’s the question of the Alex competing with lower priced tablets like the iPad, MSI Harmony and Notion Ink Adam (which will all have models in the $500 range). Spring Design certainly innovated with their Alex eReader and it should appeal to a fair amount of people who just want a quality eBook reader. With all these devices competing for the same price ranges and offering more or less features, it will be interesting to see how consumers are going to react.