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There are typically two lines of thought when it comes to selling your product to the masses. The first is to make it more affordable than your competitors while offering similar services. The second is to make it a better product than you competitors. It’s obvious which way of thinking Sony was going for in [...]

Sony, who has lately been bringing up the rear in the great eReader race, is rumored to be working on a refresh of their Sony Reader lineup. According to a source, Sony Insider is saying that the PRS-350 and PRS-650 models will be coming to the market soon. These models will replace their -50 counterparts [...]

Barnes & Noble struck first with a brilliantly thrown sucker punch followed up by a groin shot to hit Amazon where it hurt — right in the bottom line. Less than three weeks ago the eReader market was a familiar place with established price points. We were eeking down to the $99 eReader with the [...]

In case you haven’t realized, eReaders have become the new “it” accessory. Manufacturers don’t look to create an eBook reader that depends on its hardware to sell, but rather as a media consumption device — it’s a spoon used to digest their eBooks and periodicals. That’s exactly what Waterstone’s, one of the largest U.K. bookstores, [...]

It’s a question that we’ve pondered for quite some time. What will happen to eReaders when Apple releases their long awaited tablet? After all, why buy a dedicated device for eReading when you have a multi-function device that offers color, a larger screen and everything else? Of course the answers to those questions rested on [...]

The Sony Daily Edition Reader came out shortly before Christmas to some fairly good fanfare. The PRS-900 offers a 7.1-inch E-Ink touchscreen and is the first 3G capable eReader from Sony. This is also the first Sony Reader to fully support ePub instead of Sony’s previous proprietary format. Sony even overhauled their online store to [...]

It’s time to finalize our eReader Holiday Gift Guide ($300 and up) for 2009 with the heavyweight division: the Amazon Kindle DX, Sony Daily Edition Reader and iRex DR800GS. These big boys pack a large screen size and tons of extras to match their higher price tags. See our previous eReader Holiday Gift Guide posts [...]

Amazon has just lowered the price on their Kindle 2 from $299 to $259. They’re also introducing an international Kindle that will work in 100 countries for $279. Note: You can also pick up a refurbished Kindle 2 for $219. The international Kindle will work in the U.S. and foreign countries with its 3G wireless [...]

Newegg is currently selling the Astak EZ Reader Mentor 6-inch eReader for $279. We talked about Astak’s 5-inch EZ Pocket Pro eReader last month and it has gotten very warm reviews. The Astak Mentor is being introduced at $30 higher than the Astak EZ Reader Pocket Pro so it can (presumably) compete with the Sony [...]

In honor of Breast Cancer Awareness month, Sony is releasing a vibrant pink Pocket Edition Reader. It’s the same as the well-received Sony Pocket Edition Reader PRS300 that we’ve posted about before, but, y’know, pinker. Sony will also donate $110,000 to the Breast Cancer Research Foundation in addition to a percentage of sales from every [...]